OFFERCRAFT FOR ENERGY COMPANIES

OFFERCRAFT FOR ENERGY COMPANIES

From Utility Companies to Oil, Gas & Solar Companies

Energy companies often rely on incentives to encourage certain behaviors. We make those incentives more fun — and thus more effective and profitable. A major California utility company (one of the largest in the country), uses OfferCraft to convince its customers to upgrade inefficient appliances and add solar. Another East Coast power company hired us to help convince customers to sign up for auto-pay on their monthly billing. A chain of gas stations relies on OfferCraft to grow market share in competitive areas and increase spend per visit.

Our most common use cases include:

  • Adding our artificial intelligence to energy incentives to boost conversions and data collection
  • Educational games to teach customers about energy options & new products
  • Games at the point-of-sale to encourage future visits and increase revenue
  • Games for websites and apps to inspire more purchases
  • Games to improve marketing email conversion rates
  • Games for online ads to boost click-through rates
  • Games for print, TV & radio advertising
  • Games for social media posts
  • Games for special events
  • Training and assessment games for employees
  • Leaderboard-style competitive games for staff
  • And more!

On average, when working with energy companies, we improve the profitability of their marketing and HR campaigns by double digits versus their prior efforts.

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