A BETTER WAY TO MOTIVATE PEOPLE
What if we made it fun to stand in a check-out line? Or open a marketing email? Or pay a bill? Or go to work?
We found that a seemingly simple metric — enjoyability — has an immense impact on profitability, turnover, satisfaction, loyalty and more. Our award-winning software infuses playful game elements into your day-to-day marketing and operations to make everything you do more exciting.
Harnessing the science of fun allows you to improve your bottom line while making your target audiences far happier. Check out these recents news stories to see how we often double revenues and redemptions for our clients.
STEP #1: WE GIVE REWARDS A VIRTUAL BRAIN
First, we add our artificial intelligence to your traditional coupons, offers and other incentives. This enables your rewards to change themselves based on actual user behavior.
Here’s how it works. Say that two people earn a 20% discount off a hotel booking. Laura uses her discount right away. The OfferCraft Platform knows that there is a high likelihood that Laura liked the reward, so later it can send her another identical coupon (or a less valuable reward) to inspire another purchase. In the meantime, David also got the 20% discount, but hasn’t used it. After a while, the OfferCraft reward knows that it is being ignored…and it’s not happy. So it can send David a text message or email that says: “Your reward is about to expire, do you want to trade it for something else you might prefer? Free parking? A spa discount? Or do you want to give this reward to someone else?” The reward evolves to become more appealing.
OfferCraft-powered incentives look like normal coupons or vouchers, but they are actually tiny autonomous software programs that “think” for themselves. Far more people end up engaging with and ultimately using these intelligent rewards.
STEP #2: THE SURPRISING POWER OF FUN
After over a year of experiments, we found that the most effective way to distribute these ultra-smart incentives is in the form of games. By turning things like marketing campaigns and HR tools into games, people are far more likely to engage with the incentive, to remember it, to value it, to tell their friends about it, and ultimately to use it.
So we built one of the most powerful gamification platforms in the world. Our responsive, HTML5 game templates let you customize anything in the game — the sounds, the rules, the images, the rewards and more — within seconds, not weeks. To see a few examples of our games, visit our sample game gallery.
STEP #3: SERIOUS ANALYTICS
OfferCraft reports on exactly what combinations of games, rewards and rules work best. The system becomes increasingly intelligent as you use it more, and it eventually begins to make recommendations about how to optimize outreach to your target audiences. Reports and usage data may be viewed in our system or exported directly to your data warehouse.
MANAGE CONTENT YOURSELF OR LET US DO IT
Want to use our content management system to set up campaigns on your own? No problem. The system is cloud-based, so there’s nothing to install, and we’ll show you the ropes. Just log in from any computer to edit anything from game graphics to how you want the artificial intelligence to behave in your rewards. Performance analytics are available 24/7.
Or if you want us to manage everything for you, that’s cool too. There’s no difference in cost if you’d like us to handle everything. (Most of our clients choose this option!)